why this image?

Because it says a little something about me, Ray Bauer.
I grew up on Long Island and attended Parsons School of Design in New York City. My first job after school was at an ad agency in Manhattan. After a year with them I helped to start their Silicon Valley, California office. I enjoyed it so much that I stayed – for 16 years eventually relocating to Michigan. However, I will always love New York. It’s where my roots are.

Professional Experience

In a career spanning over 35 years, much of my time was spent at ad agencies in New York City, California’s Silicon Valley, and Grand Rapids, Michigan, where I provided design and marketing solutions for some organizations such as:

    • Sun Microsystems
    • ABB Automation
    • GMB Architects
    • The City of San Jose
    • Santa Clara Valley Medical Center
    • Standard Pacific Homes
    • The Housing Authority of the County of Santa Clara
    • co-ax Valves

Since 2009, as an independent freelancer, I’ve provided creative and marketing services for some of the following organizations:

    • Amtrak
    • Universal Forest Products
    • Bio-Chem
    • Praise Signs
    • Michigan State University
    • Communication Brokers Inc.
    • Soaring Eagle Casino
    • Balemaster

I’ve worked within a wide variety of industries, including:

    • Architecture
    • Civic
    • Education
    • High-tech
    • Medical
    • Financial
    • Food
    • Housing & Real Estate
    • Industrial Products
    • Performing Arts
    • Professional Services
    • Public Service
    • Pulp & Paper
    • Retail
    • Senior Living


I have experience running all aspects of a creative department from design, layout, and art direction, to production management and project coordination.

Now, as an independent Creative Director and marketer, I work directly with B2C and B2B firms interacting with their Project, Sales, or Marketing Directors. I also work directly with business owners and Account Executives from other ad agencies.


About rB
Services & Talents

Click above to find out more about rB.
















































Advertising | Graphic Design | Production | Art Direction | Websites | Branding
Studio: Grand Rapids, Michigan | Phone: 616.481.8228